Cart abandonment is a major problem for online businesses. Studies show that nearly 70% of shoppers leave their carts without finishing their purchases.
This means about 7 out of 10 sales are lost. This high rate also leads to a potential loss of around $417,815 in sales over six months.
Luckily, WooCommerce store owners can address this issue using specialized plugins. These plugins offer effective solutions to one of the biggest challenges in eCommerce.
In this article, we’ll explore the 7 best plugins to reduce cart abandonment in WooCommerce. Let’s dive in!
What is Cart Abandonment?
Cart abandonment happens when customers add items to their online shopping cart but don’t complete the checkout process or cancel the order during checkout. It’s something that happens often in online stores.
In the e-commerce world, a cart is considered abandoned if a customer leaves the checkout page for more than 30 minutes. It also happens if they close the browser and don’t return to it within that time.
Platforms like Shopify and WooCommerce use this as a guideline, but the time limit can vary based on the store’s setup or preferences.
Why do customers abandon their carts?
According to a study by the Baymard Institute, here’s a simple breakdown of why people abandon their shopping carts:
- Extra costs like shipping and taxes made purchases less appealing (48%)
- Being forced to create an account turned shoppers away (24%)
- Slow delivery made customers give up on their orders (22%)
- Concerns about the website’s security stopped purchases (18%)
- A long or complicated checkout process frustrated buyers (17%)
- Not seeing the total order cost upfront caused hesitation (16%)
- Website problems like crashes made people leave (13%)
- A poor returns policy made customers rethink their purchases (12%)
- Limited payment options are a barrier (9%)
- Declined credit cards prevented purchases (4%)
Adverse Effects of Cart Abandonment
It would be best if you considered these fallbacks to mitigate the impact of cart abandonment:
✖️ Lost Revenue: A significant loss of potential income comes with an abandoned cart.
✖️ Reduced Customer Engagement: Shoppers who don’t buy are less likely to interact with your brand.
✖️ Missed Loyalty Opportunities: Fewer purchases mean fewer chances to build long-term relationships.
✖️ Lowered Brand Advocacy: Your potential customer won’t recommend or promote your brand on social media.
✖️ Impact on Business Growth: Repeated cart abandonment can slow your business growth.
7 Best Plugins to Reduce Cart Abandonment in WooCommerce
Here are some of the best plugins to help you reduce cart abandonment. They are listed based on how effectively their features minimize cart abandonment. You can use one or multiple plugins. Let’s explore!
01: WowRevenue
WowRevenue, developed by WPXPO, offers a solution for reducing cart abandonment. It is a campaign-based discount creation plugin with dedicated features for lowering cart abandonments.
This plugin includes discount campaigns such as Normal Discounts, Bundle Discounts, Quantity Discounts, Buy X Get Y, Mix & Match Deals, Frequently Bought Together Promotions, and many more.
Core Features:
- Cart Page Discounts to encourage faster purchases
- Countdown timers to create urgency
- Product suggestions to boost cart value
- Low-stock alerts to trigger FOMO
- Free shipping offers to incentivize purchases
- All-in-one solution for cart abandonment
- Sales-boosting options for faster order completion
- Dynamic features to enhance the customer buying experience
Why Choose This Plugin?
If you’re looking for an effective way to reduce abandoned carts, WowRevenue is the plugin you need. What I appreciate most about this plugin is its range of discount campaigns that effectively motivate customers to complete their purchases.
Features such as a countdown timer, free shipping, and discount campaigns on the cart and checkout pages are designed to minimize cart abandonment.
Pricing: WowRevenue offers lifetime access for a one-time fee. The Individual Plan is $299 for one site, and the Agency Plan is $599 for unlimited sites. Both plans include lifetime updates, dedicated support, and a 100% money-back guarantee.
02: Direct Checkout for WooCommerce
WooCommerce Direct Checkout is a plugin created by QuadLayers to speed up the checkout process for WooCommerce stores. It allows customers to skip the cart page and go directly to checkout. This helps increase conversions and reduce cart abandonment.
Core Features:
- Remove unnecessary checkout fields to simplify the process
- One-page checkout with cart editing directly on the checkout page
- Quick purchase button for direct checkout from product pages
- Reduce bandwidth usage for faster site performance
- Lower server load for improved efficiency
Why Choose This Plugin?
If you aim to streamline your WooCommerce store’s checkout process, the WooCommerce Direct Checkout plugin is an excellent solution. I love its ability to eliminate unnecessary fields and enable a one-page checkout with cart editing.
Pricing: There is a free version with basic features. The Personal plan costs $49 per year for one site. For developers, the $149 plan includes unlimited site activations with full updates and support.
03: Return Refund & Exchange For WooCommerce
Return Refund & Exchange by WP Swings is a plugin that simplifies returns, refunds, and exchanges for WooCommerce stores. It helps streamline customer service and improve overall store efficiency.
Core Features:
- Templates for refunds, exchanges, and cancellations forms
- Set specific timeframes for return, exchange, and cancellation
- Product-specific refund and exchange periods with customizable days
- Automated refund approval and payment process for store managers
Why Choose This Plugin?
This plugin is an all-in-one solution for returns, refunds, and exchanges. I especially like its automated refund process and seamless SMS notifications. It keeps both customers and merchants informed. It also offers flexibility with product-specific return periods.
Pricing: The pricing for this plugin starts at $69 per year for one site, $149 per year for five sites, and $289 per year for ten sites. It includes one year of support and automated annual renewals.
04: Cart Notices for WooCommerce
Cart Notices by BeRocket is a WooCommerce plugin that shows custom messages based on the cart contents. It encourages customers to reach specific goals like discounts or free shipping. This boosts customer motivation and conversions.
Core Features:
- Shows custom messages based on cart contents
- Reminds customers of free shipping offers and thresholds
- Encourages purchase completion to prevent cart abandonment
- Motivate users to add more items for better deals or shipping benefits
Why Choose This Plugin?
Cart Notices by BeRocket is excellent for boosting conversions and reducing cart abandonment. I especially like how it displays custom messages based on cart contents and encourages customers to complete their purchases.
Pricing: Cart Notices by BeRocket is free and provides essential features to display personalized cart messages.
05: ProveSource Social Proof
ProveSource is a WordPress plugin that shows real-time social proof notifications to increase trust and conversions. It displays recent customer actions on your website. It’s Ideal for building credibility and reducing cart abandonment.
Core Features:
- Create sales popups to trigger FOMO and urgency
- Show 5-star reviews to boost trust and sales
- Display real sales for authenticity
- Fully customizable notification design
Why Choose This Plugin?
ProveSource is an excellent tool for building trust and boosting sales by displaying real-time social proof. It effectively increases conversions and reduces cart abandonment through social proof.
Pricing: ProveSource offers a Free Plan for up to 1,000 monthly visitors, with the Starter Plan at $29 per month (or $24 billed yearly) for 20,000 visitors. It also provides larger plans like the Monster Plan for high-traffic sites.
06: Tidio (AI-Powered Chatbots)
Tidio is a WordPress plugin that provides live chat and AI chatbots for customer support. It allows businesses to engage with website visitors in real-time. Improve customer experience and increase conversions effortlessly.
Core Features:
- Real-time customer support during shopping
- Automatic response to common questions
- Provides shipping and return information
- Offers product detail assistance
Why Choose This Plugin?
Tidio is ideal for engaging customers in real-time and providing instant answers. It helps reduce cart abandonment by addressing concerns about shipping, returns, and product details. I especially like how it enhances the shopping experience with quick and automated support.
Pricing: Tidio offers a free plan with basic live chat and chatbot features. Paid plans start at $29/month for advanced tools like AI chatbots and unlimited automation. For larger businesses, a custom plan is available with tailored features and support to meet specific needs.
07: Estimated Delivery Date Plugin For WooCommerce
The Estimated Delivery Date Plugin by PluginHive helps store owners display accurate delivery dates for products. It enhances customer experience by setting clear expectations for delivery times.
Core Features:
- Delivery dates based on shipping zones, classes, and methods
- Set holidays for accurate delivery estimates
- Set delivery time slots and customize the display text
- Supports buffer and preparation days for shipments
Why Choose This Plugin?
This plugin is a flexible and easy solution for showing delivery estimates in your WooCommerce store. I love how you can customize delivery times based on shipping zones and methods. It also lets you manage holidays and non-working days for accurate estimates.
Pricing: PluginHive offers a range of pricing plans. A single-site license starts at $69/year. For businesses with larger needs, the price increases up to $199 annually.
Every small change can make a big impact. So, in addition to using these plugins, there are some key tips you can implement. To learn and succeed, check out these 7 Proven Strategies to Reduce Cart Abandonment in WooCommerce.
Summing Up!
Cart abandonment doesn’t have to hurt your business. You can turn missed sales into purchases with the right WooCommerce plugins.
These plugins offer a comprehensive solution that goes from simplifying the checkout process to building a satisfying return policy. They are also suitable for any business size or type.
Try one or more of these 7 plugins, and remember to check out WowRevenue for an overall sales boost.
See how they can transform your WooCommerce store!
FAQs
Can these plugins help me understand why customers are abandoning their carts?
Yes, some plugins offer detailed analytics to help you understand why customers abandon their carts. This can help you improve your store and reduce abandonment rates.
How do I calculate my store’s cart abandonment rate?
To calculate your cart abandonment rate, compare completed transactions to the total checkouts started. Use this formula:
Cart Abandonment Rate = (Abandoned Carts / Total Carts Initiated) * 100
Does Cart Abandonment Affect my WooCommerce Inventory?
Yes, cart abandonment can impact inventory in two ways. First, some platforms reserve items in a shopper’s cart, stopping others from buying. If the cart is abandoned, it could lead to lost sales. Second, frequent cart abandonment suggests a need to rethink your inventory as they aren’t attracting buyers.
