Growing sales from existing customers is one of the smartest ways to boost revenue for online stores without spending extra on ads.
Now if only there were a way to convince customers to double their orders in your store. Spoiler alert! You can – with the help of the Double Order Plus feature of WowRevenue.
Here are the steps to set up the campaign:
- Set up and activate the WowRevenue plugin
- Create the double order campaign
- Choose your trigger and offer products
- Design the campaign to your requirements
- Schedule the campaign for maximum output
- Apply features to increase conversion
In this post, I will walk you through each of these steps in detail – so you can effectively launch a double ordering campaign and get better sales.
What Is WooCommerce Double Order?
WooCommerce Double Order is a feature that allows customers to instantly double the items in their cart with a single click. It’s an upsell strategy that boosts sales by encouraging customers to buy more of what they’ve already chosen.
For example, if a customer wants to purchase one t-shirt, you can offer a “Double the Order” option in the checkout – with a special discount which will encourage them to purchase two.
Also, this is a successful strategy for shops that sell consumables or groceries – products that people need repeatedly. For instance, when a customer buys one bottle of tomato sauce, you may offer him double the order.
The Double Order Plus feature from WowRevenue can help you improve sales online. Learn about the features here:
What Are the Benefits of Allowing Customers to Double Their Orders?
There are several benefits for you as an online store owner when you implement the Double Order feature. Here are the most prominent advantages:
Higher Average Order Value: Encourage customers to spend more on a single purchase leading to increased AOV.
Better Upselling: Double Order is one of the smartest upsell strategies. Because you get results fast! Customers just click a button and it doubles their order – as a result, you get more profits.
Efficient Inventory Management: If you have a slow-moving product, you can encourage customers to purchase it more by offering them discounts.
Boost Seasonal Revenue: Perfect for holiday promotions and limited-time sales to boost conversions.
Step-By-Step Guide to Set Up Double Order Offer In WooCommerce
Setting up the offer in WooCommerce is very straightforward using the WowRevenue plugin. In this section, I will discuss detailed steps you can take to produce a successful campaign.
You can checkout this guide to learn about the features of Double Order Plus and how to implement them. You’ll find the walkthrough below:
Step 1: Install and Activate The WowRevenue Plugin
Firstly, to set up the double order feature in your WooCommerce store, you will need to install a plugin like WowRevenue.
For a detailed guide on installing and activating the WowRevenue plugin, check out our documentation.
After setting it up, you should see the dashboard where you can see analytics and start the process of creating campaigns.
Step 2: Create a Double Order Campaign
From the WowRevenue dashboard, click on the “Create Campaign” button. It will present a list of discount campaigns for you to choose from.
Scroll down this page a bit and you will see the Double Order option. Click on the Create The Campaign button.
And you will land on the campaign setup page. From here, you can customize the campaign name, the target pages, the offer placement inside the page, and so on.
In this case, choose whether you want to display the offer on the checkout page – such as before place order button, before payment gateways, after billing form, and so on.
Step 3: Set up the Trigger and Offer Products
Now, select the trigger products from the Trigger Condition setting. Here, you can select for which the double order offer will be displayed.
You can set up triggers for all products, specific products, or products from specific categories.
Next, under the Multi-Order Discounts setting, select the products you want customers to double, triple, or quadruple.
Here, the important part is you can choose the quantity and discount amount according to your needs.
For example, if customers double their order, you can offer them a 20 percent discount (or a fixed amount or no discount at all). For 3 products you may offer a 30 percent discount and so on.
Step 4: Design the Double Order Campaign
The next step is to design the double order campaign so that it looks appealing in front of customers.
On the right side of the campaign setup, you will see the preview for your offer. Here, click on any element like the heading, and change its design options.
For example, you can customize color, typography, spacing and so much more to present the offer that matches your branding style.
Step 5: Schedule the Double Order Campaign
Another way to further enhance the success of a double order offer is to schedule it before. That way you set up the start date and end date for your offer and no need to worry about manually managing it.
To achieve it, scroll down the setup page and you should find the Schedule Settings. Set the offer duration that satisfies your goals and campaign expectations.
Step 6: Apply Conversion-Focused Features
WowRevenue also lets you implement unique features to increase the conversion rate from the double order campaign.
For instance, you can show a countdown timer for the offer to encourage customers to get the deal fast. Also, if you enable the Animated Discount Row option, it will show a cool animated effect for the offer – further enticing customers.
Feeling intrigued? Check out the feature page of Double Order Plus – see the things you can do with it to boost your store sales online.
What Makes WowRevenue’s Double Order Feature Unique
This feature offers unique benefits for your WooCommerce store. Here are some of the advantages you get:
☑️ Multiply Orders as Per Need: WowRevenue doesn’t just let customers 2x their orders. Store owners can allow customers to triple, quadruple, or multiply their orders as much as they want.
☑️ Customize Offer Placement: Choose exactly where the “Double Order” offer appears on the checkout page so it becomes easy for customers to choose the deal.
☑️ Maintain Brand Identity: Design the “Double the Order” campaigns to match your store’s unique branding. Customize text, color, spacing, and other visual elements to make it more appealing to customers.
☑️ Schedule the Offers: Maximize your profits during peak seasons like Black Friday or Christmas by scheduling your offers in advance. Set it and forget it while enjoying higher conversions.
☑️ Implement Conversion-Focused Features: Leverage tools like countdown timers to create urgency and animated discount row to grab attention. These smart triggers motivate customers to buy more, leading to better conversion rates.
Frequently Asked Questions
What Is The Difference Between Double Order And Duplicate Order?
A Double Order is an upsell offer where customers are encouraged to double the quantity of items in their cart, usually with an incentive like a discount. On the other hand, a duplicate order refers to accidentally or intentionally placing two identical orders. The first is a sales strategy, while the second is usually an error or unintended action.
How Can I Make The Double Order Offer More Engaging For Customers?
You can make the double order offer more engaging by using conversion-focused features in WowRevenue. Add urgency with a countdown timer or include animations for the discount row to grab attention. These features encourage customers to act quickly, increasing the likelihood of conversion.
Does Double Order Work For All Types of Products?
Yes, Double Order can be used for all types of products, but it works very well for consumables or items customers frequently need in larger quantities. For example, grocery items, skincare products, or office supplies are great options for this strategy. It helps customers stock up while you benefit from higher sales.
