If you have a WooCommerce store, you know how challenging it can be to find innovative ways to attract customers and make them spend more. Luckily, there is one effective solution that works- setting up Buy X Get Y offers.
This sales strategy not only boosts your store’s average order value but also enhances customer satisfaction without devaluing your inventory.
Curious about how to set up the Buy X, Get Y offer in your WooCommerce store?
Here are the easy steps:
- Install and activate the WowRevenue plugin
- Create a campaign for the Buy X Get Y offer
- Choose campaign behavior for the offer
- Set up the trigger and offer products
- Enable conversion-focused features for the offer
- Customize the look for the Buy X Get Y offer
Need an in-depth explanation for each step? Then grab a cup of coffee and start exploring the entire article.
What Is Buy X Get Y Offer In Woocommerce?
The Buy X, Get Y offer in WooCommerce is a common sales strategy where a customer receives a discount or a free item when they purchase a specific quantity of a product.
Different Types of Buy X Get Y Offers:
- Buy 2, Get 1 Free: A customer buys two of the same product and receives a third one for free.
- Buy 1, Get 50% Discount: A customer buys one product and receives a 50% discount on another product.
- Buy X, Get Y Free: A customer buys a specific quantity of a product (X) and receives a different product or a quantity of the same product (Y) for free.
This promotional offer can be a great way to improve average order value (AOV), encourage customers to buy in bulk, and introduce new products.
Benefits of Setting up Buy X Get Y Offers
Enabling Buy X Get Y offers for your store gives you several unique advantages. This section highlights some of the most important benefits a WooCommerce business must have:
- Boosts Average Order Value: Offers such as “Buy 3, Get 1 Free,” or “Buy 2 Get 1 with Discount” can easily encourage customers to spend more than they initially planned to, leading to increased average order value.
- Improved Customer Retention: When you offer products for free or with discounts, it is more likely the customers will return for future purchases.
- Efficient Inventory Management: If you want to clear out slow-selling or excess products, this strategy is just the right approach. Instead of keeping products unsold, offer them at discount prices or for free to manage inventory while satisfying customers.
- Better Product Visibility: Want to get exposure to new products? Why not include it in a Buy X Get Y deal? Customers will pay more attention to them and purchase them faster.
Creative Use Cases for Buy X Get Y Promotions
There are many useful ways you can utilize the buy x get y offers in your WooCommerce stores. Here are some of those effective use cases you should know about:
- Seasonal Promotions: During holiday seasons or special events, you can create targeted Buy X Get Y Free offers. For example, a “Buy 2 Winter Coats, Get a Free Scarf” promotion can be helpful to boost sales during the winter months while also fulfilling customer demands.
- Boost New Product Launch: While launching a new product, you can promote with a Buy X Get Y Free offer to increase initial sales. For instance, if you’re launching a new smartphone in the market, you can offer a free earphone with it.
- Cross-Selling Opportunities: Buy X Get Y offer is a perfect strategy to implement cross-selling.
If you would like to see a tutorial on setting up Buy X Get Y offers in WooCommerce, we have prepared a video guide for you:
Detailed Steps to Set Up Buy X Get Y Offers in WooCommerce
Setting up Buy X Get Y offers in your WooCommerce store is a straightforward process if you use the plugin WowRevenue. It is an all-in-one solution to increase the average order value of your store without a hassle.
Here’s why it is a great choice to set up Buy X Get Y offers:
- Increase urgency and boost sales with animated buttons and countdown timers
- Flexibility for offer placement; such as pop-ups, floating bars
- Visually appealing design for the offers to grab customer attention
Here are the detailed steps you need to follow to create successful Buy X Get Y offers for your business using the WowRevenue plugin:
Step 1: Create A Campaign for the Buy X Get Y Offer
Make sure you have installed and activated the WowRevenue plugin. On your admin panel, navigate to WowRevenue’s dashboard and click on the Create Campaign button. It will pop up a window where you can choose the Buy X, Get Y campaign.
After creating the campaign, you will be presented with several options to customize the offer to your liking.
Step 2: Configure Campaign Behavior to Your Preference
On this setup page, you can see all the settings you need to fully customize the offer to your preferences.
You can give the campaign a name and determine where to show this offer (product page, cart page, etc.).
Also, you can choose the display style: In Page, Pop Up, and Floating. For each of these options, you have further display customization options.
Step 3: Set up the Trigger and Offer Products
In this step, you need to choose Trigger products – the products that customers must buy to get the offer. Also, you can set the number of the product easily.
The Offer products are those that you will give away for free or at a discounted price. Simply choose the specific products, the quantity, and the discount type from the settings.
Step 4: Implement Conversion-Focused Features
WowRevenue gives you several conversion-friendly features to make your Buy X Get Y campaign more successful.
These are:
- Countdown timer: A catchy timer to create urgency for the offer
- Animated Add to Cart: Cool animation effects for the Add to Cart button
- Free Shipping: offer free shipping to make offers even more lucrative
Step 5: Select Schedule & Additional Options for the Offer
Want to set a specific schedule for your Buy X Get Y campaign? With WowRevenue, you can set an Active Date and Start Time. Also, choose the End Date and End Time as you prefer.
Furthermore, you can allow customers to directly navigate to the checkout page, skipping the Add to Cart process. This enhances the user’s shopping experience and improves sales for your products.
Step 6: Design the Offer to Make It Appealing
You have set up the Buy X Get Y offer but if the visual is not great, chances are the customers will ignore the offer. For that reason, it is very important to present the offer with a compelling design.
WowRevenue provides a clear preview of how the offer will look on the website. To change the look of the offer, simply check the available icons on the preview. You can modify the font, color, spacing, and other settings for the offer.
Tips to Follow for Successful Buy X Get Y Offers In Woocommerce
Generating profits needs more than just knowing how to set up Buy X Get Y offers. So, I have prepared a list of effective tips you can follow to maximize the success of these offers and actually get the expected returns.
1. Pair Products That Make Sense
Choosing the right products for your Buy X Get Y offers directly affects how successful your promotional campaigns will be.
Usually, you should pair products that complement each other. For example, you can offer a free phone case with a smartphone. This strategy greatly improves customer satisfaction and increases returning customers.
In another case, if you want to offer a discount on Product (Y) when they purchase Product (X), your Product (Y) should be something that is not getting much attention and has a slow-moving inventory.
2. Communicate the Offer Terms Properly
You should communicate the terms of your Buy X Get Y offers clearly so that your customers know upfront what they will get. One way to ensure this is placing the offers on product pages in a visually engaging manner (WowRevenue makes this process super easy!)
Also, while promoting the offers in email or social media posts, make sure to answer any questions your customers may have.
3. Time Your Offers Right
Timing is a crucial factor for any marketing campaign such as Buy X Get Y offers. How you utilize it will directly impact your revenue. So, you should research and pick the ideal time that makes sense for your business.
If your products have more sales during a specific season, you may want to consider setting up the Buy X Get Y campaign during that particular time.
4. Monitor Performance and Optimize Accordingly
Track the performance of your Buy X Get Y promotions through suitable plugins such as WowRevenue. Monitor key metrics like sales volume, impression, conversion rate, and more to evaluate the return from your campaigns.
After that, you can change your campaign strategy based on the data you have gathered to better suit customers’ and your business needs.
Summing up
Setting up a Buy X Get Y Free offer in your WooCommerce store can be an effective strategy to increase sales, clear inventory, and build long-term customer loyalty. And WowRevenue makes the setup process super easy. Not only that, but its unique features help you increase the conversion rate as well.
Hopefully, this article helped you set up the right Buy X Get Y offers for your store. As general advice, I recommend choosing the products wisely and monitoring the campaign performance properly.
If you need any help setting up your promotion or have questions, feel free to ask in the comments. Don’t forget to follow our social media channels for more WooCommerce tips and tricks to help your store succeed.
Frequently Asked Questions
Can I Set a Limit on the Number of Free Items a Customer Can Receive?
Yes, you can set a limit on the number of free items you offer to customers. Popular WooCommerce plugins like WowRevenue let you select the number of free items effortlessly so that you get to maintain a good profit for your business.
Is It Possible to Exclude Certain Products from the Promotion?
Yes, it is possible to exclude specific products from the buy x get y offer in WooCommerce. Using the WowRevenue plugin, you can easily use the Exclude Products option to not include a certain product for the buy x get y promotion.
This is useful if you want to keep the profit for high-cost items or those products already have heavy discounts.
How Can I Ensure the Free Product Doesn’t Affect My Profit Margins?
It’s important to select a free product that offers a good balance between value to the customer and cost to your business. Consider choosing products that are slow-moving in the inventory and do not negatively impact your profit.
