Ever feel like you are missing out on profits for your WooCommerce store despite your best efforts? Also, are you not satisfied with the results driven by paid ads? You could solve both of these with one strategy – checkout upsell in WooCommerce.
Showcase lucrative offers on products when your loyal customers are already in the buying mode – I mean at the checkout page. By implementing checkout upsell, you can increase revenue from existing users without thinking of too much about new leads.
And we will dive deep into this topic today. So, you learn everything you need to know about WooCommerce checkout upselling, from what it is to the best tools and strategies to boost your sales.
What is WooCommerce Checkout Upsell?
WooCommerce checkout upsell is a sales strategy where you offer customers relevant product upgrades, premium alternatives, or bundle deals right at the checkout page. Since customers are already committed to making a purchase, this last-minute offer encourages them to spend more, leading to increased average order value (AOV).
One very simple example can be if you sell phone cases in your store, you may offer a premium version of the case. Note that you can also offer a bundle of cases where you encourage customers to buy 3 products instead of one.
Do You Get Any Benefit by Upselling Products on the Checkout Page?
Of course, otherwise we wouldn’t want to suggest products randomly. Here are the main reasons you should consider upselling products in the checkout page:
⭐ Increased Revenue Without Extra Efforts
You’ve already convinced a customer to buy something. Why not convince him one last time to purchase some more? Instead of relying on ads to get another customer, you can encourage your existing customers to spend more on each purchase.
⭐ Improved Customer Satisfaction
When done right, upselling isn’t just about making more money. It’s about offering customers better options. If they find value in an upgraded product, they’ll appreciate your recommendations – leading to a better customer experience.
⭐ Higher Conversion Rates
A customer already in the checkout process is in buying mode. Upsell offers at this stage have a higher conversion rate compared to upselling earlier in the shopping journey.
⭐ Free Shipping Incentives
You can also offer a free shipping threshold – for example: Spend $10 more for free shipping and push customers to choose a higher-end product. This makes them feel like they got a good deal while enjoying a special free shipping benefit.
Choosing The Best WooCommerce Checkout Upsell Plugin
To set up and manage upsell products in WooCommerce, you will need an upsell plugin. Now there are several options in the WordPress repository. We have gone through and picked the best 3 plugins you can use to upsell on the checkout page easily.
1. WowRevenue
WowRevenue is specifically designed to boost your WooCommerce store’s revenue by increasing the average order value through effective marketing campaigns. It allows placing offers on various pages, including the checkout page, to encourage customers to buy more – letting you effectively run upselling and cross-selling offers.
Key Features:
- Offers various campaign types for upselling, such as Product Bundles, Mix and Match Bundles, and Quantity/Bulk Discount offers.
- Includes a Frequently Bought Together campaign for cross-selling related items.
- Provides order bumps through normal discount offers.
- Allows showing offers on the checkout page to encourage more sales.
- Offers placement flexibility on product pages, cart pages, checkout pages, and thank you pages.
- Provides customization options for the positioning and look of offers.
- Includes features to create FOMO (fear of missing out) like animated add to cart and countdown timers.
- Offers real-time analytics to track campaign performance.
2. Related Products for WooCommerce
The plugin mainly focuses on displaying related products to bring customers’ attention to potentially interesting products in your store. It can be used to suggest upsells, cross-sells, and similar products.
Key Features:
- Shows custom related products based on category, tags, or chosen specific products.
- Option to set up related products for the entire store or individual products.
- Allows excluding categories and out-of-stock products from related product suggestions.
- Displays related products in a slider.
- Offers customization options for the related products section.
- Includes a shortcode to display related products on any post or page.
3. FunnelKit
FunnelKit is a comprehensive funnel builder for WordPress and WooCommerce designed to create conversion-optimized sales funnels. It includes features to enhance the WooCommerce checkout process, such as one-click upsells and order bumps.
Key Features:
- Enables one-click upsells presented after the checkout to increase order value.
- Provides customizable thank you pages.
- Offers rule-based triggers for order bumps and upsells.
- Includes A/B testing capabilities for funnel pages.
- Provides performance dashboards and in-depth analytics.
Our Recommendation
If you want an easy way to increase your average order value (AOV) with upsells at checkout, WowRevenue is the overall best option. It’s designed specifically to boost revenue by offering smart upsell and cross-sell campaigns, like product bundles, “frequently bought together” offers, and buy X get Y deals.
While FunnelKit offers powerful features, it is not specifically designed for product upsells. Also, the best part about WowRevenue? It’s incredibly budget-friendly compared to all other plugins.
WowRevenue starts at just $79 for a year. But if you grab the offer right now, it’s only $39 – perfect for startups and small businesses to boost revenue without breaking the bank.
How to Upsell Products on WooCommerce Checkout Page: Step-by-Step Guide
Okay, now you know how upselling on the checkout page works and what plugins you can use to accomplish the task. We will be using WowRevenue as it offers very intuitive upselling features while being budget-friendly.
In the next few sections, you will know about how to effectively do checkout page upselling – step-by-step. Let’s get started:
Step 1: Install & Activate WowRevenue
This step is obvious. To enjoy the upselling options of WowRevenue, you need to install and activate the plugin. The installation process is similar to that of any other plugin.
- Go to your WordPress dashboard and move to Add New Plugin
- Search for WowRevenue. Install and activate it.
It’s that simple. But if you need further instructions, check out our detailed documentation.
Step 2: Create A Discount Campaign
After installing the plugin, move to its dashboard section. From here, click on the Create Campaign button and you will see a list of campaigns. For simplicity, choose the normal discount option here.
Now you will land on the campaign setup page. As we will do the upsell on the checkout page, select it from the Pages section.
Next, you can set the display mode – the type of discount widget you want to display. You can showcase the upsell products inside the page, as a popup, or as a floating widget.
In addition, you can modify each display option. For instance, if you chose the In Page display option, you can further decide exactly where the upsell products will be shown, e.g. before or after the checkout form.
Step 3: Choose the Trigger Products
This is a crucial step. You will need to set up the trigger products – the products that need to be in the checkout to trigger the upsell products.
From the Campaign Trigger Product setting, you can set all products, specific products, and products from specific categories as the triggers.
Let’s say, you want to show a more costly version of a smartphone, you need to set the budget-friendly option as the trigger product.
But you don’t have to strictly follow this strategy. Upselling does not necessarily mean you need to showcase products from the same type. The goal is to encourage customers to spend on high-value purchases – those can be addons to the original product as well.
Step 4: Set Up Upsell Products
Finally, the most important step – setting up the upsell products that you want customers to buy.
Under the Products for Promotion option, choose the upsell products as you like. Set the minimum quantity and discount amount for the products so that customers are encouraged to buy them.
Additional Options [Optional]
You can save the settings and publish the campaign as is, and users will see the upsell products. However, there are a few other features from WowRevenue you can take advantage of – to increase the conversion rate of the campaign.
Schedule the Offer: Set a specific date and time for the upsell offer for better campaign performance.
Offer Free Shipping: Encourage customers to add the upsell products to their cart by offering free shipping.
Add FOMO Elements: Make customers pay attention to the upsell offer with FOMO features like Countdown timer and Animated Add to cart.
Pro Tip: Want to encourage customers to add more products on the cart page? Here is the detailed guide on cart upsell in WooCommerce.
Best Upselling Strategies for the Checkout Page in WooCommerce
Want to get more out of every order without annoying your customers? A well-placed checkout upsell can greatly boost your revenue while improving the shopping experience.
Here are four effective strategies to make your WooCommerce checkout upsells work like a charm:
# Offer a Discount on the Upsell Product
People love a good deal. If they feel like they’re getting a special price just for upgrading or adding another item at checkout, they’re much more likely to accept the offer.
For example, if a customer is buying an earphone, you can upsell a premium headphone with a “Buy now and save 20%!” message. And make it valid for just a few minutes.
This shows an urgency and makes customers feel like they’re getting an exclusive deal they might not get later.
# Show Relevant Upsells Only
Nobody likes random, unrelated recommendations. The goal is to improve the customer’s experience while encouraging them to purchase more. For example, if a customer is purchasing a digital subscription, you can suggest a bundle offer or a subscription for a longer time.
The upsell should either:
- Be a better version of the product they’re already buying.
- Complement their purchase in a useful way.
Use WooCommerce upsell plugins like WowRevenue to dynamically display personalized upsell offers based on what’s in the customer’s cart.
# Implement a Free Shipping Threshold
Nobody likes that extra cost that comes with shipping. A clever upselling strategy is to offer free shipping for the upsell product bundles. You sell more and get increased profit while improving customer experience.
This works because customers would rather spend a little more on a product than pay for shipping.
Pro Tip: Show a free shipping progress bar (like the one in WowRevenue) at checkout to encourage customers to add more items.
# Create Limited-Time Upsell Offers
Scarcity and urgency make people take action faster. If customers know an offer is only available for a short time, they’re more likely to avail it faster.
For example, you can upsell offers by saying “Add this product now and get a special bonus. Offer valid only for 2 hours!”
Customers don’t want to miss out on a great deal, so they’re more likely to grab the offer before completing checkout.
Summing Up
Upselling at the WooCommerce checkout page is one of the easiest and most effective ways to increase revenue without spending extra on ads. As customers are already invested in your products, you should encourage them further in buying more to boost your profits.
To make the upselling process easier, you can use a powerful yet budget-friendly plugin like WowRevenue. With features like checkout upsells, FOMO elements, flexible offer placements and advanced analytics, you can maximize conversions without breaking the bank.
