Creating product bundles in WooCommerce is more than just a sales tactic; it’s a powerful strategy to boost your average order value, attract repeat customers, and ensure a convenient shopping experience.
But the real question is: how do you create bundle products in your store?
In WooCommerce, you have two main methods for creating bundle products:
- Default WooCommerce Grouped Products: With this method, you can group similar products to create a bundle. This is a straightforward way without installing any plugins but also does not offer any customization or discount options.
- WooCommerce Bundle Builder Plugin: Using a bundle creator plugin like WowRevenue, you can create customized product bundles, set discounts, showcase the bundle on your preferred pages, and so on – ensuring a more effective approach.
In this article, I will provide details for each method so that you can decide which product bundling option is more appropriate for you.
Pro Tip: If you prefer listening instead of reading, here’s an amazing podcast on this topic.
What Are Product Bundles in WooCommerce?
WooCommerce bundled products are groups of items sold together as a package deal. Unlike regular products, bundles are specially designed to encourage customers to purchase multiple items in one go, often at a discounted rate.
Bundles often include products that complement each other, creating a more complete shopping experience for customers. For example, a “Winter Essentials” bundle can include a hoodie, cap, gloves, and scarf – ensuring customers have all the clothing items they need for the winter season.
These bundles make it easier for customers to add multiple products to their cart with a single click but most importantly they offer great value and experience at discounted prices.
Benefits of Creating Product Bundles for Your Store
Creating product bundles in your WooCommerce store offers several advantages:
Increased Average Order Value: Bundled products motivate your customers to buy more than one product and spend more – leading to increasing AOV for your WooCommerce store.
Promote New or Undersold Products: Product bundles provide great cross-selling opportunities, allowing you to sell items that complement each other – which customers may not have thought to purchase together. This is an effective strategy to promote new products or undersold items.
Reduce Cart Abandonment: Like many other effective offers in WooCommerce, product bundles also reduce cart abandonment as they encourage customers to grab the deal at discounts.
Improved Customer Experience: Bundles provide a more convenient shopping experience. Customers get everything they need in one package, saving time and money. This often leads to more repeat purchases and greater customer loyalty.
Product Bundle Examples from Real Store Owners
To see how bundles work in action, here are a few product bundle examples from actual stores:
- Clothing Store: A “winter essentials” bundle that includes a scarf, gloves, and a beanie, targeted towards customers shopping for seasonal items.
- Tech Store: A laptop bundled with a case, external hard drive, and cleaning kit could be a popular option among tech enthusiasts. Customers get a complete setup with everything they need for their new device.
- Food & Beverage Store: A “Movie Night” bundle including pizza, chicken popcorn and soda. This type of bundle appeals to customers looking for a convenient way to enjoy a movie night at home.
- Cosmetics Store: Beauty brands often offer skincare routines as bundles, like a “Daily Glow Kit” containing a cleanser, toner, moisturizer, and serum.
- Fitness Store: Targeting people who want to be physically fit by working out at their home, a “Home Gym Starter Kit” that includes resistance bands, a yoga mat, dumbbells, and a workout guide can be a great hit.
These are just some helpful examples to give you an idea about product bundles. There are many other real-life use cases you can find by checking out your favorite online stores.
Now that you have a good idea about what product bundles are, let’s learn how to create them using WooCommerce grouped products feature.
Method 1: Create Product Bundles Using WooCommerce Grouped Products
The WooCommerce grouped product feature is a built-in option for grouping related items on a single product page. Customers can select individual items to add to their cart, but there’s no customization beyond grouping them visually.
It is a straightforward process to showcase a product bundle if you don’t need other options such as setting up discounts.
Here are the detailed steps to create bundles using WooCommerce’s built-in grouped products:
- To create a grouped product, navigate to Products > Add New in your admin dashboard.
- From the Product Data setting, select the Grouped Product option.
- Now click on the Linked Products option and under Grouped Products, choose the products you want to include in the bundle.
- Add a necessary product description, images, category, and tags as you like.
- Click on the publish button to see the bundle on your store.
And just like that, you can create a product bundle using the WooCommerce Grouped Product feature.
However, this method has several disadvantages that you would like to know about if you are planning to launch product bundles in your store.
Disadvantages of Utilizing This Method
- No Discount Options: The whole purpose of bundling products is to encourage customers to buy more with discounts. Now, using WooCommerce Group Products, you don’t have the option to set up discounts.
- Lack of Purchase Conditions: Also, there’s no option to set conditions, like requiring a minimum quantity or choosing a specific item while purchasing the bundle.
- Unable to Show Bundles in Different Pages: This method only shows the bundle as a product page. But to boost sales, you need to show product bundles on multiple pages, checkout, or cart pages – which is not possible in this method.
- Incompatibility with Variable Products: The grouped products feature of WooCommerce doesn’t allow bundling products with variable products, meaning if you want to add different variations of the same product in a bundle, it is not possible with this method.
While grouped products are easy to set up, they’re limited in scope. If you want to set up discounts, conditions, or variable products, you’ll need a bundle builder plugin.
Method 2: Create Product Bundles Using a WooCommerce Bundle Builder
Using a WooCommerce bundle builder plugin provides far more flexibility and customization options than WooCommerce’s default grouped products.
One of the best bundle builders in the market right now is WowRevenue and we will use this plugin to create product bundles effortlessly – also set up discounts, implement conversion-focused features, and much more.
Here are the steps to create bundled products with a WooCommerce bundle builder:
Step 1: Set Up A Campaign For Bundle Products
To set up product bundles using WowRevenue, first make sure, you have installed and activated the plugin.
Next, from the WowRevenue dashboard, click on the Create Campaign button and you will see a list of campaigns to set up. Now, I recommend choosing the Bundle Discount campaign as it is specially designed to create product bundles.
However, you can create other types of campaigns as well like Buy X Get Y or product mix and match.
Step 2: Create Fully Customized Product Bundles
After creating the campaign for bundle products, you will be greeted with a nice interface where you can further customize several options – to create fully customized bundled products.
Here from the “Pages” option, you can select whether you want to show the product bundle on the Product Page, Cart Page, Checkout Page, or Thank You Page.
Also, you can choose your preferred Display Style. Do you want to show the bundle inside the page (like in between the Add to Cart button and product description), or do you prefer to showcase it as a pop-up/floating element?
Another important setting here is the option to choose which products you want to show the bundle offer. Here, you can decide if you want to promote the bundled products when users visit a specific product or any product page.
Step 3: Customize Discounts For The Bundles
Now the most important part – setting up discounts for the bundled products.
Under the “Products to Offer” section, you can select the specific products you want to include in the bundle and set up customized discounts for individual products.
Yes, you have the flexibility to offer different discounts for different products in the bundle. You can choose from percentage-based discounts and fixed-amount discounts.
Also, you have the option to offer no discount at all if you just want to use WowRevenue as a bundle builder – but hardly any store owner creates bundles but doesn’t offer discounts (because that’s the whole point of product bundles).
In addition, you can offer a product for free to further attract customers to buy the bundle.
If you want to watch a tutorial on setting up bundle discounts, here’s a video guide for you:
Step 4: Add Conversion-Focused Features For Profitable Bundles
WowRevenue not only lets you create bundled products, but it also offers conversion-focused features such as showcasing a countdown timer and animated Add to Cart.
The countdown timer provides a visual timer that creates a Fear of Missing Out (FOMO) effect for the customers – encouraging them to buy the product bundle faster.
Also, the animated Add to Cart adds a visually appealing effect to the bundled product.
Also, you can customize the product bundle campaign’s title, subheading, and Add to Cart button texts to further make your offer more exciting.
For example, texts like “Enjoy the Discount Only for Limited Time” create a gentle push to the customers that they should grab the bundle offer fast.
Okay, now your product bundles are ready to launch. You can simply click on the Publish button and Save the changes and your bundle offer should be visible on your store like this:
There are many other additional settings available in WowRevenue that you can use to further customize your bundle offers. For example, you can schedule the offer as you like to plan ahead the campaigns for maximum sales impact.
Benefits of Using a Product Bundle Builder Plugin
A product bundle builder plugin offers powerful features that help you create flexible, engaging, and conversion-oriented bundles. Here are some of its amazing benefits:
Flexible Customization Options: Create dynamic bundles with specific products and custom discounts. Also, you can set up bundles with different variations of the same product – which adds appeal and personalization options for customers.
Conditions and Requirements: Plugins allow you to set rules around your product bundles, such as requiring customers to add a certain number of items or specific products to the cart.
Enhanced Experience for Store Owners: Plugins like WowRevenue provide an easy, interactive interface for WooCommerce store owners to easily create and manage multiple bundle offers – saving time and efficiency.
Cross-Selling and Upselling Potential: As you bundle related products, you can easily implement cross-sell and upsell strategies – encouraging customers to add extra items to their cart and increasing your average order value.
Make Suitable Bundles based on Marketing Strategies: using a bundle builder plugin, you are not restricted to creating one type of bundle. Depending on your goals, you may set up different product bundles such as mix and match products, buy X get Y bundles, and so on.
What Types of Product Bundles Can We Create in WooCommerce?
Different bundle types allow you to offer diverse packages based on customer needs:
Mix and Match Products: These bundles let customers select items to create a custom package. For example, in a skincare store, customers could select their preferred products like moisturizer, toner, and serum.
Frequently Bought Together: This type offers items often purchased together, like a camera with a memory card and a carrying case. It’s an effective cross-selling strategy that enhances the customer’s shopping experience.
Buy X, Get Y: These bundles promote products by pairing them with popular items and offering a discount or free item with purchase. For example, a “Buy a coffee maker, get a bag of coffee free” bundle.
Can We Create Bundles with the Same Product?
Yes, WooCommerce bundle builder plugins such as WowRevenue let you create bundles with different variations of the same product. This is ideal for stores that sell items in multiple styles.
For example, this is particularly helpful for clothing stores that offer items in different colors. Customers may be interested in buying multiple colors of the same t-shirt.
In these situations, adding product bundles with variable products is a great strategy to boost sales.
WowRevenue makes this super easy to set up. Here are the quick steps you should follow:
- After installing WowRevenue, create a Bundle Discount campaign
- Set up which pages you want to show the bundles
- In the “Products to Offer” section, search for the variable product you want to add to the bundle
- You will see the variations of the same product
- Choose the ones that you want to create the bundle with
- Select quantity and discount amount for each variation
Click the Publish button and Save the changes. And you have successfully set up product bundles with variable products.
Tips for Creating Effective Product Bundles (That Sell)
Creating product bundles isn’t just about grouping items together; it requires strategic planning and an understanding of customer needs.
Here are some amazing strategies I have followed myself and I am sure they will help you too:
Choose Complementary Products
The best bundles solve a specific problem or provide a complete solution. For instance, bundling a laptop with a case, mouse, and cleaning cloth targets customers looking for a full setup.
Ensure the products work well together to enhance customer satisfaction and utility.
Create Experience-Based Bundles
Instead of just grouping products, create bundles that deliver a whole experience. For example, instead of a simple skincare bundle, you can offer a “Night-Time Relaxation Kit” with skincare items, a scented candle, and a relaxation playlist.
This helps create a positive impression about your business and encourages customers to come back to your store for future purchases.
Use Tiered Bundles for Different Customers
Offer multiple tiers of bundles with different pricing and value. For example, a “Starter Pack,” “Intermediate Pack,” and “Ultimate Pack” each with increasing product value, and different incentives.
Tiered options make it easy to cater to different customers with different budgets – helping your products reach a wide range of audience.
Offer Incentives (Not Just Discounts)
You can make your bundles more lucrative by offering incentives like free shipping or free products in addition to discounts.
It will help create a more memorable experience for customers and make them feel they’re getting a special deal, which can greatly boost conversion rates.
Also, you can add non-physical bonuses to your bundles, like an eBook, video guide, or free online workshop that enhances the bundled products.
Clearly Communicate the Offers and Benefits
A descriptive and appealing offer copy can greatly increase the chance of customers checking it out. As you name the bundles with meaningful text like “Winter Starter Pack” or “Healthy Morning Essentials”, it gived customers a clear idea of the bundle’s purpose – making them more conversion-focused.
Also, show customers the exact amount they’re saving with a bundle by comparing the bundled price with the regular total.
Summing Up
Product bundles in WooCommerce are a great way to drive more sales and deliver greater value to your customers.
Whether you choose the simplicity of default grouped products or the enhanced customization of a bundle builder plugin like WowRevenue, both approaches can help you increase AOV in your store – as well as make the shopping experience more convenient and enjoyable for your customers.
Frequently Asked Questions
Is There Any Difference Between Bundled Products and Grouped Products in WooCommerce?
Bundled products and grouped products can be sometimes referred to interchangeably. Because grouped products are basically a bundle of products. However, there are some slight differences between the two.
While grouped products are often considered as a collection of products without customization options such as discounts, bundled products are usually created with bundle builder plugins that offer enhanced customizations.
What are the best product bundle builder plugins for WooCommerce?
Top plugins include WooCommerce Product Bundles, WowRevenue, and YITH WooCommerce Product Bundles.
Can I add variable products to a grouped product?
No, grouped products don’t support variable products. A bundle builder plugin is required for this functionality.
Are bundled products effective for seasonal promotions?
Yes, seasonal bundles are an excellent way to increase sales, showcasing products that work well together, like holiday gift sets or summer essentials.
