Do you want to make it easier for your customers to find exactly what they need? – while increasing sales and average order value in your WooCommerce store?
One effective strategy is suggesting frequently bought together items. It is an amazing upselling strategy that genuinely makes people want to buy a little extra.
But what if you could take it a step further and showcase product variations as frequently bought together?
For example: A customer who is purchasing an Xbox Series X might also be interested in a wireless headphone in different colors.
Or maybe you have a clothing store and you want to display different color t-shirts as product suggestions.
👉 Whatever your specific use cases may be, in this guide, I’ll show you exactly how to display product variations as frequently bought together in WooCommerce
Sounds great? Then, let’s get started!
Show Product Variations as Frequently Bought Together in WooCommerce: Step-by-Step
So, now you know why showing product variations as complimentary items can be helpful for your store. Now, let’s go through how you can set it up.
Step 1: Install and Activate WowRevenue
First, you need to install WowRevenue, a powerful WooCommerce upselling plugin that allows you to set up Frequently Bought Together campaigns.
To install WowRevenue:
- Log in to your WordPress Dashboard.
- Go to Plugins > Add New.
- Search for WowRevenue and click Install Now.
- Once installed, click Activate.
Now, you’re ready to create your frequently bought together campaign.
Step 2: Create a Frequently Bought Together Campaign
Now, let’s set up a Frequently Bought Together campaign where product variations will be suggested alongside the main product.
To do this, simply go to the WowRevenue dashboard and click on the Create Campaign button.
Now choose the Frequently Bought Together campaign from the list of available discount campaigns.
Now from the campaign setup page, choose the target pages (like product page, cart page, and checkout page) where you want to display product suggestions.
Then set display mode; whether the campaign should be displayed on the Page, as a Pop-up or a Floating widget.
Step 3: Set Up Trigger Products
Next, choose the trigger products for which the frequently bought together campaign will be displayed.
Under the Campaign Trigger Product setting, you can set specific products, products from specific categories, or All Products.
Based on your requirements and strategies, the trigger products will vary.
Step 4: Set Up Product Variations as Complimentary Products
Now the most important step: setting up the product suggestions. These are the products you want to show as frequently bought together items.
For this instance, we want to recommend different variations of the same product to the users.
Under the Related Products section, you will see a Customer Gets field. From here click on the + icon and a search field will appear. Type the name of the product you want to suggest as a complimentary item.
From the results, choose the variation of the product you want to display.
Here, you can set multiple variations and set special discounts or free gifts. Alternatively, you can click on “Add Related Product” and choose the frequently bought together items one by one and set different offers for different product variations.
You can also enable the “Tag” option for a specific product variation which will highlight it as “Most Popular” or other custom text.
Step 5: Additional Settings to Implement
WowRevenue makes it easy to improve the conversion rate of any discount campaign. It lets you showcase FOMO elements like animated Add to Cart and countdown timer, offer free shipping, and schedule sales easily.
You can also give the campaign a cool headline and subtitle text so that users clearly understand the offer you are providing.
Customization Tips to Boost Sales for Frequently Bought Together Items
Want to maximize conversions? Here are a few practical tips:
✅ Use Eye-Catching Labels – Highlight variations with “Best Seller” or “Most Popular” tags.
✅ Optimize for Mobile – Ensure the frequently bought together section looks great on all devices.
✅ Offer Small Discounts – Try a 5% or 10% discount when variations are bought together to encourage bulk purchases.
✅ Track Performance – Use WowRevenue’s built-in analytics to measure which variations convert best.
Can I Customize The Design And Layout Of The Frequently Bought Together Offers?
Yes, with an upsell plugin like WowRevenue, you can easily customize the design and layout of the Frequently Bought Together campaigns.
Simply check the preview section on the right for any discount campaign and you can easily customize the look and layout.
Here’s what you can do:
- Displaying the offer products in different columns or in the same row
- Customize the text, color, and alignment for each element like the product’s title, pricing, etc.
- Customize the purchase button text (showing custom text instead of default Buy Now)
- Add eye-catching labels like “Most Popular” or “Best Seller” to highlight specific variations.
Can I Apply Discounts Only When Variations Are Bought Together?
Yes, you can set up conditional discounts that apply only when customers buy the suggested variations together.
To do this:
Choose the variations of the products under the Customer Gets field at once (shown in the screenshot below)
After that set the discount amount for the variation products.
Now the customer will only enjoy the discount if they purchase both variations of the product.
Is It Possible To Track The Performance From Frequently Bought Together Products?
Yes, you can track analytics for the products you show as frequently bought together. To do so, you will need an upselling plugin like WowRevenue.
When you install the plugin, you will see an analytics dashboard where you can track average order value, impression, conversion rate, and other cool metrics for your Frequently Bought Together campaigns.
Why Show Product Variations as Frequently Bought Together?
While shopping in an online store, you must have noticed the “Frequently Bought Together” suggestions. I have personally purchased more than I intended to many times because of this smart trick.
Now, there are several smart ways to utilize this tactic. One way is recommending variable products – like different colors, sizes, or upgraded models.
Here’s why this works so well:
Increase Average Order Value
Average Order Value is like a KPI for your online store. It tells you how much a customer spends per order. The higher this number, the more revenue you make without requiring new customers.
When customers see product variations as frequently bought together, they’re more likely to:
- Add an extra variation of the product (e.g., buying two different colors of the same t-shirt).
- Purchase an accessory that perfectly matches the product (e.g., a phone case that fits their selected phone model).
Enhance the Shopping Experience
Imagine you’re shopping for a summer shirt and you are planning to buy two colors. Instead of searching it manually, you see them neatly listed as recommended items.
How comforting is that? Frequently bought together makes that happen. It ensures a great user experience and:
☑️ It complements their purchase
☑️ Save them time
☑️ Make decision-making easier
Encourage Cross-Selling with Relevant Product Variations
By showing frequently bought together products, you can do cross-selling more effectively. The way it works is when you suggest related products to your customers to encourage a bigger purchase.
For example, if you have an electronics and gadget store and a customer is already purchasing a gaming console, you can showcase gaming headphones as a complimentary product.
Summing Up
Displaying product variations as frequently bought together in your WooCommerce store is a cool (and effective) way to boost sales. It increases average order value by encouraging customers to add more items to their cart and also simplifies the customer’s decision-making process
If you use the WowRevenue plugin, you can easily set up these campaigns and track the performance of your frequently bought together offers. So, don’t slack on this effective upselling technique to maximize your WooCommerce store’s potential.
