WooCommerce mix and match products can come in various forms. It’s a special type of discount offer that lets users create ‘personalized’ bundles. In a way, it’s a special way to create and promote product bundles.
Users get to create their custom product baskets or bundles. Based on the choices of the store owner, the user gets to pick items and create the bundle.
Today’s article will be all about mix and match product discounts in WooCommerce. We will be taking you through:
- Popular use cases of WooCommerce mix and match discounts
- How to create WooCommerce mix and match products on your store
- Share some bonus tips on creating the perfect mix and match bundles
Let’s get started!
Key Takeaways
- Mix and match WooCommerce discounts have a direct impact on sales, conversions, and the average order value of an online eCommerce store.
- Creating mix and match offers with custom code is easy, but it’s hard to handle
- Using a plugin like WowRevenue can save you a lot of trouble by creating dynamic mix and match discounts
- Effectiveness of such custom bundles can have a great impact on occasions like Halloween, Black Friday, etc.
- Certain aspects of creating mix and match discount offers can have a lasting positive impact
How Does A Mix and Match System Work?
A mix and match system in a WooCommerce store works something like the following:
You Have a Variety of Different Options on Your Store
A mix and match system requires you to have enough variations and types of different products. Let’s assume you have these.
So the very first thing is to create a bundle you’ll offer to the customer that’s viable – it’s something a user would want to buy.
Buyers Choose The Products They Like and Create a Bundle
You create the bundle you want to present to the customer – customer(s) choose the items they like and create their bundle.
They Add Items to the Cart and Move to the Cart Page
The user adds the bundle to the cart and moves on to the cart page. At this point site owners like to cross-sell or promote relevant products in the cart page.
Some Use Cases of WooCommerce Mix and Match Products
There are several mix and match bundle use cases. I’ll highlight some of the popular ones:
Cosmetic Gift Boxes
This is a popular use case of mix and match discount offers. Beauty shops or brands create bundles for skin care products. For example, items like lipsticks, eye shadow, body lotion, etc. are put together in a bundle.
Buyers can get the items they prefer and create their custom bundle. This type of use case is super popular among WooCommerce beauty stores.
Build Your Meal Kit
Meal kits are very popular among office-going folk. Buyers like to kit out their vegetables, choice of protein, carbs, etc. to build a meal kit that’s convenient. Backpackers pantry is a great example of such meal kit bundles.
Family Meals
Many pizza reais offer the option to use custom toppings and sides with pizzas. This is another great example of mix and match product bundles.
Holiday Bundles
Bundle offers work great during the holiday season – especially if it’s customizable. Many stores offer mix and match bundles during this time. Users can pick winter scarves, gloves, coats, etc., and create their holiday bundle.
Clearance Sales
Custom mix and match bundles work great when it is time to clear out the inventory. A popular use case in offering chargers, cases, and earphones of different variants with a smartphone.
A user can create his (or her) custom basket with custom items and move to checkout!
How to Create Mix and Match Discounts in WooCommerce?
There are 2 different ways to create a mix and match discount offer:
- Using custom code (Hard Method)
- Using a plugin (Easy Method)
Now the hard method has its merits. If you’re looking for a custom solution, then by all means, go for it. It won’t add any extra stress to your WordPress site.
However, if you’re not very technically sound (you just don’t want to dabble into any coding -like me!) then using a plugin is your best course of action. That’s what I’ll be showing you today.
I’ll be using the WowRevenue plugin to create WooCommerce Mix and Match offers. Including mix and match offers, WowRevenue can also create other types of sales offers.
Before you get started, there are a few things you need to know:
Step Zero: Download and Install the plugin
Installing the WowRevenue plugin is like any other WordPress plugin. There’s a detailed documentation – check it out here. Here’s a recap:
- From Your WordPress dashboard, click on Plugins > Add New Plugin
- Search for the WowRevenue plugin
- Install and activate the plugin – that’s it!
But there’s one important thing you need to know right off the back – you need to use the WooCommerce plugin for WowRevenue to function properly.
We have a video on the whole thing, you can check it out if you like:
Now that everything’s installed and ready, you can create your first campaign.
Step One: Creating a Mix and Match Campaign
To create your mix and match campaign, you need to go to WowRevenue > Create Campaign and click on Product Mix and Match.
Once you do that, you’ll be taken to the campaign page.
Step Two: The Preliminary Campaign Settings
The preliminary campaign settings involve a couple of things:
- Placement of the campaign (where do you want to show it)
- The campaign appearance (how should the campaign appear)
The campaign appearance can have different settings – depending on how you want the sales campaign to appear.
You can read the full documentation about the preliminary settings. Here’s a backend view:
Step Three: Mix and Match Product Settings
You’re ready to create the mix and match bundle. To do so, you need to:
- Select the trigger products
- Set the discount for the product quantities
The trigger product simply ‘triggers’ the product. Whichever product is your trigger – the campaign offer will appear for the product. There are settings to make the trigger products a requirement for the bundle as well.
WowRevenue offers its users to offer different types of discounts. You can select different types of offers for different product quantities.
At this point, we’d like to answer an important question:
Can you see the changes on the backend?
Yes, whatever change you make on any sales campaign, you’ll be able to change its design properties. There are options to change the appearance of a sales campaign. Whenever you create a new campaign, you can easily change its appearance from the dashboard.
Step Four: Setting up FOMO features
Currently, WowRevenue has 3 FOMO (Fear of Missing Out) inducing features:
- You can offer free shipping to the buyers
- You can get a countdown timer running to create limited-time offers
- You can animate the add to cart button
Here’s a view of the backend:
Step Five: Schedule the Campaign
Set a start and end date for the campaign. You can keep the campaign running or set an end date for it.
There are some additional settings you can play around with as well.
Step Six: Save the Campaign as a Draft or Publish it
Now that you have everything ready, you have 2 choices, you can either save the campaign as a draft or you can publish it directly. Your call!
Here’s a front-end appearance of the campaign:
How Effective Are Mix and Match Offers During the Holiday Season?
As mentioned earlier, WooCommerce Mix and Match offers can be super effective in increasing sales and the average order value of your store.
The effectiveness can grow beyond the usual numbers on special occasions.
During Halloween
Halloween can be a great time to get some sales.
Personalized bundles are a great way to improve the sales and conversions of your WooCommerce store during the Halloween period. Personalized mix and match bundles can work great during this time of the year.
During Black Friday
Black Friday (and Cyber Monday) is the time of the year when online shop owners can get a ‘30% increase’ on their average order value – ‘50% if they can offer personalized discounts’ like mix and match.
That’s not all.
Cross-selling opportunities are great during this time – you can make a hold of extra sales during this time.
Boosting Sales with Mix and Match Discounts
Mix and match discounts can be a game-changer for your WooCommerce stores – it can give customers the flexibility to build their own bundles while encouraging them to buy more.
Here are some proven strategies to make the most of this approach and drive sales:
Promote the Offer Clearly
Ensure customers know about your mix-and-match deal.
Use attention-grabbing banners on your website (you could use WowOptin for that), highlight it on product and cart pages, and include it in email newsletters.
For instance, a bold message like “Mix & Match: Buy 5 items and get 20% off!” can catch the eye and generate interest. Don’t forget social media—share posts, stories, or even short videos explaining the deal.
Create Tempting Product Combinations
Make it easy for customers to see the value of the offer. Group items that naturally go together, like shampoo and conditioner, or socks and shoes.
Seasonal bundles also work well—think festive decorations for the holidays or beach essentials in summer.
Pairing new arrivals with best-sellers is another smart way to help customers discover new products.
Highlight the Savings
Everyone loves to see how much they’re saving. Show real-time savings in the cart or on the checkout page.
Price comparisons like “Was $50, now $40!” (you can do it easily with WowRevenue) indicating how close the customer is to qualifying for the discount can be highly motivating.
Encourage Larger Orders
Set minimum thresholds for discounts to nudge customers to buy more.
For example, “Buy 3, get 10% off; Buy 5, get 20% off!” works as a great incentive. Use reminders in the cart, like “Add just 2 more items to unlock 20% off!” to guide customers toward higher-order values.
This you can do it WowRevenue as well – you can improve the mix and match discounts with the quantities section.
Create Urgency with Limited-Time Offers
Adding a sense of urgency can push customers to act. Use phrases like “Limited Time Only!” or “Offer ends in 24 hours!” to encourage quick decisions.
Tie your offers to seasonal events like Black Friday, Christmas, (as mentioned earlier) or back-to-school shopping for even greater impact.
You can also experiment with flash sales that offer deeper discounts for a short period.
Showcase User Generated Content
User Generated content like testimonials, short videos, etc. can really help make an impact. Find out ways to promote your mix and match offers. Turn your audience into your biggest sellers.
How to Offer Mix and Match Discounts [Things to Consider]
There are some best practices to follow when you’re offering mix and match discounts:
Tiered Pricing Works Great!
Escalating tiered pricing offers like – “get 3 for 10% OFF” or “get 5 for 20% OFF” can help build sales and conversions.
Event-specific Deals can boost Sales
We mentioned the effectiveness of mix and match discounts in the effectiveness section. Creating such offers is crucial – not just for short-term sales boosts but for long-term customer retention.
Offer Exclusive Items
Most users get attracted to ‘exclusive’ offers. Offering exclusive mix and match product bundles can be super beneficial in this case – allowing you the chance to get better conversions!
Limited-time offers are Important
Limited-time offers create a sense of urgency among users. If you can offer limited-time mix-and-match offers chances are you’ll get 3 to 5X more sales from limited-time deals on your store!
Analytics help with decision-making
You need to carefully analyze the performance of your campaigns. WowRevenue can help you with that. It allows you to understand the performance of individual campaigns and offer mix and match offers based on the metrics.
WowRevenue will feature dynamic decision-making in the future. You’ll get product recommendations based on campaign performance. Stay tuned for more info!
Looking to Up Your Marketing Game?
Mix and match WooCommerce discounts can be super effective for online stores. However, you need to make sure that you use it properly.
This simple guide can help you up your marketing game, especially during the holiday season. So, you may want to buckle up and prepare your campaigns accordingly.
And if you have any thoughts, sound off in the comments below.
FAQ
Here are answers to some important questions.
What are mix and match products?
Mix and match products are types of custom product boxes that a user can configure based on the given options in a WooCommerce store (or any online store for that matter).
For example, if you have different types of skin care products and there’s an option to mix and match products on that site, you can take different products from the selection and create your own box of products. Some call it a ‘custom bundle’ of products.
How many trigger products can I set?
There are no restrictions on the number of trigger products you can set with WowRevenue. However, be mindful that you need to be ‘tactical’ when offering mix and match bundles.
Can I create limited-time bundles?
Yes, WowRevenue has the option to create limited-time discount bundles. You can do so using the countdown timers (baked into the campaign settings).
Can I set the timings for individual campaigns?
Yes, you can set custom timings for the individual campaigns, including mix and match offers.
What other discount offers can you create with WowRevenue?
WowRevenue can create various discount offers other than mix and match. You can check our the following resources to learn more about the power of WowRevenue:
- Create frequently bought together discounts
- Offer bundle discounts on your online store
- Build quantity discount offers
