WooCommerce mix and match discounts are very effective in the online space. They are super popular among users:
Studies indicate that 80% of buyers appreciate a ‘personalized’ experience. They like the opportunity to create their ‘own’ bundles.
Mix-and-match discounts allow the user to buy ‘their’ choice of products, creating gift boxes that are ‘personal’ to them.
Wouldn’t it be great if you could offer such a game-changing discount to your buyers? It can be highly beneficial – there’s a 20% chance of increasing the average order value of your store.
That’s what we’ll be discussing today – how to create WooCommerce mix and match discount offers on your store.
Key Takeaways
- Mix and match WooCommerce discounts have a direct impact on sales, conversions, and the average order value of an online eCommerce store.
- Creating mix and match offers with custom code is easy, but it’s hard to handle
- Using a plugin like WowRevenue can save you a lot of trouble by creating dynamic mix and match discounts
- Effectiveness of such custom bundles can have a great impact on occasions like Halloween, Black Friday, etc.
- Certain aspects of creating mix and match discount offers can have a lasting positive impact
How Important are Mix and Match Discounts in WooCommerce?
‘Value’ is the name of the game.
When you’re working on offering value to customers, you need to understand their psychology. What does a customer think when he or she makes a purchase from your store?
As it turns out, mix and match offers are of great value. If 10 people purchase from your shop, 6 of them are bound to become your repeat customers if they get the chance to create their ‘own’ custom bundles.
Not just that, there’s an 18% chance to get more purchases from your store by individual buyers. It has a direct and positive impact on purchase intent.
If you have lucrative products and if the users can create their own custom gift boxes – there’s nothing to stop them from purchasing more from your online store.
As for the revenue part, you’re already improving your chances of sales by 30% if you promote mix and match offers on your eCommerce store.
Just to recap, by promoting mix and match offers, you can:
- Get 6 out of 10 buyers to become repeat customers
- Get 18% of users to purchase ‘more’ from your store
- Improve chances of online sales by 30% (or higher…)
- 93% of Users will buy from you if you can offer this service in the best way!
As you can see, there’s clearly value in offering mix and match bundles. Now, the only question that remains is:
How to Create Mix and Match Discounts in WooCommerce?
There are 2 different ways to create a mix and match discount offer:
- Using custom code (Hard Method)
- Using a plugin (Easy Method)
Now the hard method has its merits. If you’re looking for a custom solution, then by all means, go for it. It won’t add any extra stress to your WordPress site.
However, if you’re not very technically sound (you just don’t want to dabble into any coding -like me!) then using a plugin is your best course of action. That’s what I’ll be showing you today.
I’ll be using the WowRevenue plugin to create WooCommerce Mix and Match offers. Including mix and match offers, WowRevenue can also create other types of sales offers.
Before you get started, there are a few things you need to know:
Step Zero: Download and Install the plugin
Installing the WowRevenue plugin is like any other WordPress plugin. There’s a detailed documentation – check it out here. Here’s a recap:
- From Your WordPress dashboard, click on Plugins > Add New Plugin
- Search for the WowRevenue plugin
- Install and activate the plugin – that’s it!
But there’s one important thing you need to know right off the back – you need to use the WooCommerce plugin for WowRevenue to function properly.
We have a video on the whole thing, you can check it out if you like:
Now that everything’s installed and ready, you can create your first campaign.
Step One: Creating a Mix and Match Campaign
To create your mix and match campaign, you need to go to WowRevenue > Create Campaign and click on Product Mix and Match.
Once you do that, you’ll be taken to the campaign page.
Step Two: The Preliminary Campaign Settings
The preliminary campaign settings involve a couple of things:
- Placement of the campaign (where do you want to show it)
- The campaign appearance (how should the campaign appear)
The campaign appearance can have different settings – depending on how you want the sales campaign to appear.
You can read the full documentation about the preliminary settings. Here’s a backend view:
Step Three: Mix and Match Product Settings
You’re ready to create the mix and match bundle. To do so, you need to:
- Select the trigger products
- Set the discount for the product quantities
The trigger product simply ‘triggers’ the product. Whichever product is your trigger – the campaign offer will appear for the product. There are settings to make the trigger products a requirement for the bundle as well.
WowRevenue offers its users to offer different types of discounts. You can select different types of offers for different product quantities.
At this point, we’d like to answer an important question:
Can you see the changes on the backend?
Yes, whatever change you make on any sales campaign, you’ll be able to change its design properties. There are options to change the appearance of a sales campaign. Whenever you create a new campaign, you can easily change its appearance from the dashboard.
Step Four: Setting up FOMO features
Currently, WowRevenue has 3 FOMO (Fear of Missing Out) inducing features:
- You can offer free shipping to the buyers
- You can get a countdown timer running to create limited-time offers
- You can animate the add to cart button
Here’s a view of the backend:
Step Five: Schedule the Campaign
Set a start and end date for the campaign. You can keep the campaign running or set an end date for it.
There are some additional settings you can play around with as well.
Step Six: Save the Campaign as a Draft or Publish it
Now that you have everything ready, you have 2 choices, you can either save the campaign as a draft or you can publish it directly. Your call!
Here’s a front-end appearance of the campaign:
How Effective Are Mix and Match Offers During the Holiday Season?
As mentioned earlier, WooCommerce Mix and Match offers can be super effective in increasing sales and the average order value of your store.
The effectiveness can grow beyond the usual numbers on special occasions.
During Halloween
Halloween can be a great time to get some sales.
As a matter of fact, you can observe a 60% increase in conversion rates. Not only that, upselling and down-selling can yield 20% better sales numbers.
Personalized bundles are a great way to improve the sales and conversions of your WooCommerce store during the Halloween period. Personalized mix and match bundles can work great during this time of the year.
During Black Friday
Black Friday (and Cyber Monday) is the time of the year when online shop owners can get a 30% increase on their average order value – 50% if they can offer personalized discounts like mix and match.
That’s not all.
Cross-selling opportunities are great during this time – with chances of 30% additional conversion possibilities.
And if you can incorporate scarcity and urgency (definitely possible with WowRevenue), you can see sales rise to a whopping 300% (possibly even more!)
How to Offer Mix and Match Discounts [Things to Consider]
There are some best practices to follow when you’re offering mix and match discounts:
Tiered Pricing Works Great!
Escalating tiered pricing offers like – “get 3 for 10% OFF” or “get 5 for 20% OFF” can help build sales and conversions.
Event-specific Deals can boost Sales
We mentioned the effectiveness of mix and match discounts in the effectiveness section. Creating such offers is crucial – not just for short-term sales boosts but for long-term customer retention.
Offer Exclusive Items
More than 90% of users are attracted to ‘exclusive’ offers. Offering exclusive mix and match product bundles can be super beneficial in this case – allowing you the chance to get better conversions!
Limited-time offers are Important
Limited-time offers create a sense of urgency among users. If you can offer limited-time mix-and-match offers chances are you’ll get 3 to 5X more sales from limited-time deals on your store!
Analytics help with decision-making
You need to carefully analyze the performance of your campaigns. WowRevenue can help you with that. It allows you to understand the performance of individual campaigns and offer mix and match offers based on the metrics.
WowRevenue will feature dynamic decision-making in the future. You’ll get product recommendations based on campaign performance. Stay tuned for more info!
Looking to Up Your Marketing Game?
Mix and match WooCommerce discounts can be super effective for online stores. However, you need to make sure that you use it properly.
This simple guide can help you up your marketing game, especially during the holiday season. So, you may want to buckle up and prepare your campaigns accordingly.
And if you have any thoughts, sound off in the comments below.
FAQ
Here are answers to some important questions.
What are mix and match products?
Mix and match products are types of custom product boxes that a user can configure based on the given options in a WooCommerce store (or any online store for that matter).
For example, if you have different types of skin care products and there’s an option to mix and match products on that site, you can take different products from the selection and create your own box of products. Some call it a ‘custom bundle’ of products.
How many trigger products can I set?
There are no restrictions on the number of trigger products you can set with WowRevenue. However, be mindful that you need to be ‘tactical’ when offering mix and match bundles.
Can I create limited-time bundles?
Yes, WowRevenue has the option to create limited-time discount bundles. You can do so using the countdown timers (baked into the campaign settings).
Can I set the timings for individual campaigns?
Yes, you can set custom timings for the individual campaigns, including mix and match offers.
What other discount offers can you create with WowRevenue?
WowRevenue can create various discount offers other than mix and match. You can check our the following resources to learn more about the power of WowRevenue:
- Create frequently bought together discounts
- Offer bundle discounts on your online store
- Build quantity discount offers
